Woke Capitalism

This is the last in the ‘This Conjuncture’ series of seminars hosted by the journal New Formations in Autumn 2021.

Corporate ‘wokeness’ puts positive messages deriving from radical politics to work in the interests of consumer capitalism. Join Rosalind Gill, Akane Kanai, and Francesca Sobande, who will develop an analysis of ‘woke capitalism’ beyond the reductive charge of selling out.


Rosalind Gill is Professor of Cultural and Social Analysis at City, University of London. She is the author, co-author or editor of many books and articles, including Gender and the Media (2015) and Creative Hubs in Question: Place, Space and Work in the Creative Economy (2019, co-edited with Andy Pratt and Tarek Virani).

Akane Kanai is Lecturer in Media and Communication Studies at Monash University. She is the author of Gender and Relatability in Digital Culture: Managing Affect, Intimacy and Value (2018). Ros and Akane’s article ‘Woke? Affect, neoliberalism, marginalised identities and consumer culture’ was published as a contribution to This Conjuncture.

Francesca Sobande is Lecturer in Digital Media Studies at Cardiff University. She is the author of The Digital Lives of Black Women in Britain (2020) and co-editor, with Akwugo Emejulu, of To Exist is to Resist: Black Feminism in Europe (2019).